We love clean beauty – in a world where our skin is exposed to potentially damaging toxins every day, we celebrate products powered by nature, without scrimping on style.
Click to discover inspiring looks, bag the best natural, organic and vegan beauty buys or book our clean beauty team.
OUR MISSION
Our mission is to give you transparent, better choices -cutting through the jargon to show you the stuff that is good for you and the planet. We search for the cleanest, most effective products with none of the scary stuff, vigorously testing every single one to bring you the best.
YOUR SKIN
Your skin can only be as good as what you feed it. Unfortunately in the world of beauty, the words 'organic' or 'natural' aren't legally defined, so that can mean a lot of label scanning and reading the small print.
WE LOVE
Click here for our Shop where you find the products we love with links to where you can buy them.
AS SEEN IN
Find us at clean beauty events, learn about the latest products we have tested, and our favourite clean beauty heroes we use backstage.
Featured by Psychologies Magazine, Breastcancer UK, The Soil Association, guest speaker at WEN Forum at Amnesty International HQ.
OUR FOUNDER
Since 2001 make up artist Nat van Zee has worked backstage on high end shows for Celine, Lanvin, Mulberry and many more. Her client list includes Vivienne Westwood, Selfridges, Vogue, i-D, Style as well as celebrities such as Cara and Poppy Delevingne, Gemma Arterton, Natalie Dormer and Karlie Kloss.
Nat works as a brand consultant, content project manager and co-producer. She is a guest educator at LCF, Central St Martins and Solent University.
Click here for portfolio.